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Get exclusive content, insider tips and all the latest updates! Our blog is where it’s at for all things member-related.

  • For associations, the key to long-term success lies not only in recruiting members but also in keeping them engaged, empowered, and continually developing their skills. One of the most effective ways to achieve this is by offering continuing education and certifications through your membership platform...

  • As the economy ebbs and flows, associations face the challenge of ensuring their membership models remain relevant and valuable. The needs of members evolve, driven by financial pressures, shifts in priorities, and changing expectations. For associations, this means that static, inflexible membership models may no...

  • Creating a sense of community among members in the virtual space is more crucial than ever for member-based associations. As digital interactions become the norm, associations must find innovative ways to foster strong, engaged communities online. Building a virtual community requires more than just having...

  • Nowadays the only constant is change. This is especially true for professionals across all industries, this change is particularly evident in the skills and knowledge required to stay compliant with The HPCSA (Health Professions Council of South Africa) requirements or even just to stay up...

  • A Comprehensive Guide Choosing the right Software as a Service (SaaS) platform is a crucial decision for any association. Whether you are looking to streamline operations, enhance member engagement, or improve your overall efficiency, choosing the right SaaS platform can be a significant change. However,...

  • How building relationships with your members benefits your organisation Nowadays, organisations must go beyond offering products and services; they must build meaningful connections with their members. Whether you’re managing a professional association, a membership-based business, or a non-profit, the relationships you cultivate with your members...

  • In the intricate tapestry of modern business operations, few threads are as essential and impactful as a dedicated customer support team. Often unsung heroes behind the scenes, these teams play a pivotal role in shaping member experiences, fostering loyalty, and driving organisational growth. In this...

  • The key to organising a successful association event requires meticulous planning, creativity and most importantly, sufficient funding. Sponsorships and partnerships can significantly alleviate your organisations financial constraints and enhance the overall quality and reach of your event. Today’s blog will walk you through the steps...

  • Establishing your organisation’s presence on various social media platforms is not just a marketing strategy but rather a necessity. Social media has transformed how businesses interact with their customers, build their brands and drive growth. Here’s a comprehensive look at why your organisation needs to...

  • Maintaining a clean and efficient membership database is crucial for any organisation that relies on members. Whether you are running a gym, a professional association, a club, or any other type of membership organisation, keeping your member data accurate, up-to-date, and organised significantly impacts your...

  • In an era marked by technological advancements, artificial intelligence (AI) has emerged as a transformative force reshaping various industries. Among its many applications, AI has significantly impacted the realm of memberships and subscriptions, offering unparalleled benefits through the simplification of processes in ways that were...

  • Staying attuned to the evolving needs and preferences of stakeholders and community members is paramount within organisational management and a great way to do this is through the use of surveys. Surveys emerge as indispensable tools, providing a structured avenue for organisations to solicit feedback,...

  • It’s incredibly hard to imagine how all the various industries you see today used to function efficiently given that Software as a Service (SaaS) has become such a huge driving force behind the transformation and success of multiple industries, with the world of memberships being...

  • Are subscription-based communities facing challenges at the moment? With today’s economy, where uncertainty looms and consumers tighten their purse strings, subscription-based companies do indeed find themselves facing an array of challenges. According to the Revenue Cat online magazine – subscription services experienced a surge in...

  • Tailored payment methods at MYMEMBERSHIP® “Versatility is not just about being a jack of all trades but a master of adaptation. It’s the cornerstone of innovation.”   In today’s realm of membership services, offering tailored and convenient payment methods is extremely important when it comes to...

  • In the intricate realm of organizational dynamics, the happiness of its members stands out as a pivotal factor contributing to overall success. The analogy of a car and its engine serves as an appropriate metaphor, where the members represent the crucial components of a well-tuned...

  • Data is often referred to as the new gold in today’s world. And nowhere is this more evident than in the realm of community management, where harnessing the power of member analytics can transform the way decisions are made, for the benefit of the community....

  • Here at E2 we believe reflection is an essential time for every company and that there truly isn’t a better time for it than at the beginning of a new year. In the tapestry of business, setbacks are to be expected however, they certainly should...

  • The advent of a new year marks not just a passage of time but an opportunity for reflection and strategic planning. As we step into 2024, organizations immersed in the realm of membership management find themselves at the intersection of tradition and innovation. The pivotal...

  •   Strategies for Keeping Community Spirits High Towards this time of the year, it’s not uncommon for members within an organization to experience a collective sense of the notorious “year-end fatigue.”. As each year comes with it’s own challenges and uncertainties that tend to take...

  • Most, if not all member – based are on the lookout for ways that they can grow their respective communities and one of the most influential tools at their disposal is often overlooked – testimonials. Testimonials serve as a bridge between both your organization and...

  •   “In business, what’s dangerous is to not evolve” ~ Jeff Bazos In order to stay relevant, the key is upskilling. What do we mean by this? To put it simply Upskilling, in its essence, refers to proactive strategies that equip members with new competencies,...

  • In the dynamic landscape of community led organizations, the trajectory to success hinges not only on innovative products and services but also on the ability to cultivate and nurture a dedicated community of members. As we set foot into 2024, the significance of stellar member...

  • As we’re sure we have all seen, there are numerous membership platforms that exist in today’s society. Each of them aiming to offer distinct personalised touches to their platform, however, the focus remains on providing a convenient solution for organizations to oversee their members and...

  •   “I’m not sure what’s going on here”/ “I don’t understand this” … is a statement we have heard from various people in membership management utter when trying to navigate members records, renewals and payments. Managing your community or members can get messy and or...

  • In today’s fast-paced world, staying ahead of the curve is not just an advantage; it’s a necessity. Continuous Professional Development (CPD) continues to remain an essential key requirement in many industries to maintain your license to practice in your field. Whether you’re a business owner,...