We help you see your approach to member management differently. We understand the messiness inherent in member management and strive to simplify this. We partner with you to transform your organisation in the ways that matter most, empowering you to become a market leader in the member industry. 

Our mission

We bring a new approach to not only help our clients to tackle the problems they face today, but to help them change the status quo for tomorrow. Each day, we imagine, invent, and deliver new ways to better the membership body organisation.

Our vision

To become the leading member management solution in Southern Africa driven by a team of diverse, passionate, and exceptional people with the aim to excel, do right, and realise positive change in the membership body industry.

Our promise

We have one guiding purpose — to empower member based organisations. Our founder, George Dempster said it best: “don't come to me with problems, come to me with solutions.” We promise to deliver a holistic, practical solution to help you approach member management better.

Our values

We value many things in life. We value the finer things and the smaller details. We value that the grass could be greener on the other-side but the grass is also greener where you water it. We believe in not sweating the petty stuff and not petting the sweaty stuff. It’s all about balance.


Openness is root level for us. Information is open internally by default and sharing is a first principle. And we understand that speaking your mind requires equal parts brains (what to say), thoughtfulness (when to say it), and caring (how it’s said).

Play, as a team

We spend a huge amount of our time at work. So the more that time doesn’t feel like “work,” the better. We can be serious, without taking ourselves too seriously. We strive to put what’s right for the team first.

Build with heart and balance

“Measure twice, cut once.” Whether you're building a birdhouse or a business, this is good advice. Passion and urgency infuse everything we do, alongside the wisdom to consider options fully and with care. Then we make the cut, and we get to work.

One for all and all for one

Customers are our lifeblood. Without happy customers, we’re doomed. So considering the customer perspective - collectively, not just a handful - comes first.

Be the change you seek

All staff should have the courage and resourcefulness to spark change – to make better our products, our people, our place. Continuous improvement is a shared responsibility. Action is an independent one.

A brief history

Armed with minimal capital and a dream, founder, George Dempster set out to create E2. Now, over 20 years later, E2 has grown to include three additional companies making up The E2 Group. We have offices in South Africa, Namibia and the United Kingdom, offering clients our flagship products trade marked as MYMEMBERSHIP®, MYCPD® and MYORDERS®.