Let's enlighten you

It takes a membership body 8 times more (in terms of time, effort and budget) to recruit a member than it does to retain an existing member


Renewal communication and pricing strategy workshop 

It’s October and in the membership world this usually means the start of your member renewal runs. With COVID-19 being an ever-looming presence in every market sector, renewals this coming financial year may take a hit in many shapes and forms as members claim financial and other constraints. We’ve put together a renewal communication and pricing strategy workshop you can work through to help get you on track for a well-planned renewal run. Use our renewal reminder templates as a base to create a well thought-out renewal reminder communication.

Want some expert insight on the workshop we've prepared?

Contact Michele Langman on michele@e2.co.za if you'd like a free hands-on walk through of our renewal communication and pricing strategy workshop. We can assist you and your executive committee to not only answer the workshop questions but understand the underlying principles and outcomes required for a well thought out renewal period.

DATA LOADS - PROFESSIONAL BODIES: A REMINDER OF THE OCTOBER-NOVEMBER LOAD CYCLE

SAQA have announced the next data load cycle with a deadline of 4 November 2020. An email communication has been sent to all registered SAQA Professional Bodies with further details.

MYMEMBERSHIP® clients please note we are undergoing the submissions for you and will revert with the good news of a successful submission shortly! For any queries, please contact your support representative.

Intellectual Property and what it means for membership bodies

Prof. Chris Job explores the world of Trademarks, Copyright, Patents and Designs as they would apply to a member based organisation. As a previous employer of Adams & Adams, he now runs the IP department at the University of Pretoria.

Everyone’s talking about the Protection of Personal Information

You may have already heard the new buzz word in the legal beagle field is “POPI” or the Protection of Person Information Act, 2013 It's designed to protect people from data breaches and cybercrime, and to prevent intrusive marketing practices. In the POPI ACT for membership bodies explained, the below topics are covered:

  • What is the POPI Act?
  • Who does it apply to?
  • POPI vs GDPR
  • Basics of the POPI Act


Have you heard?

Did you hear? We've partnered with Michaelson's Law firm to help create a POPI program that is tailored toward member based organisations. Keep a look out for the announcement of the launch. Our client's will also be receiving a help guide on how to better use MYMEMBERSHIP® in a POPI compliant manner. Visit https://www.michalsons.com/ 

Marketing insights

IS IT TIME FOR A BRAND POSITIONING REVIEW?

It's never too late to properly hash out your brand positioning, and if you already have one in place you should consider how old it is and whether it's time for a review. Our brand map template helps you put into words on one single page where your brand currently is. Use this to review your current brand position and make changes accordingly. 

Modern Membership

Enjoyed this months insights? Why not join our Modern Membership community (for free) and get access to more content just like this. From marketing, legal and finance resources to free templates, tools and more - all geared toward helping member based organisations thrive and strive. 

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